Patients who are wary of the dentist may be able to relax at last. More and more dental practices around the US now offer the type of treatment you’d see in a spa.
Oscar Suarez, 29, admits he used to “always get nervous” before he saw a dentist. “You think, it’s going to be long, it’s going to be painful, I’m going to have to wait,” he told Greenwich Time.
Those days are gone now that Suarez is a patient of Tri-City Dental Care, one of several Washington state dental practices that offer “spa-like” treatments.
Before the dentist gets to work, patients like Suarez can dip their hands into warm wax that softens their skin. The calming scent of lavender fills the room. Headphones play music or a TV plays as they sit in a dental chair that massages them.
Turning Dread into Excitement
“When I opened the practice, I wanted to bring a good experience to every person coming in,” said Dr. Antonio Lopez-Ibarra, who owns the practice. “We wanted to do something where people felt comfortable in the chair.”
We wanted to do something where people felt comfortable in the chair…
The perks at Tri-City Dental Care include aromatherapy, calm music, and loads of movies to watch.
“It’s nice that when you come to a place like this, you’re not looking toward that chair, you’re looking forward to what you’re going to experience. It throws off the edge,” Suarez added.
Not Your Usual Forms to Fill Out
Among the first practices to experiment with a spa-like experience is Double Take Dental in Orem, Utah. Along with the types of things above, Double Take Dental supplies bottled water, a warm towel, a stress ball and a cool eye mask.
According to the Daily Herald, patients who come in to have their teeth cleaned or have other work done fill out an “amenities card” to tailor their visit.
“Every time someone new comes in, they look at the card, and say, ‘I’ve never seen this before.’ For many, we almost have to encourage them to pick amenities,” said Double Take Dental office manager Jordan Davis.
Patients are More Willing to Make the Trip
The idea for the spa-like style emerged when the practice decided it had to set itself apart from competitors. Proof of success? How about patients who travel far beyond their hometown solely for this type of service?
Larry Blocker, for example, flies to Orem from Southern California to treat an ongoing oral condition twice a year.
“I flew in last night, and I fly back out tomorrow. I came just to have this done,” he told the Daily Herald. “Flying here and flying back tells you how much I like it.”
Patty Cox drives nearly 120 miles to Double Take, a trip the 66-year-old says she’ll make “until I die.”
More Talking, Less Rushing
Double Take’s patient-first style makes the staff more relaxed as well. This is due in part to the decreased significance of time limits in appointments.
Dr. Cameron Blake has worked in a number of practices and says they all felt rushed. That kept him from getting to know his patients and answering their questions.
How to Choose a Dentist – With something as important as choosing a dentist, it’s vital you make a well-informed choice.
“Here I can take the time to explain things to my patients without the rush to get to the next patient. I can take time to focus on their needs and concerns. I want them to have knowledge about all options available, so they can make an educated decision, and feel good about their decision and its result,” Dr. Black said.
With more and more practices popping up, you can only expect patient experience to become an even bigger priority for dentists looking to cement loyalty and brand awareness.
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