Root Planning and Gum Disease
03/29/2005
Brushing your teeth is one of the basic tenets of personal hygiene, taught and reinforced before you're out of diapers.
But tooth brushing is as much about the health of your gums as the aesthetics of your teeth. Gum disease has been linked to everything from heart disease to a lackluster social life, but one of your main defenses against it - the toothbrush - can pose a health risk all by itself. Yet few people give much thought to its care and cleaning.
"I really believe we need to be better about taking care of our toothbrush," said Maria Perno Goldie, past president of the American Dental Hygienists' Association.
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03/23/2005
Someone once said that "Doing business without marketing is like winking at somebody in the dark. You know what you're doing but nobody else does." This holds true in periodontal practices as well. The most successful periodontists understand that in addition to their training and credentials, the success of their practices also depends on adopting a marketing mentality. These periodontists know firsthand that being an excellent practitioner is not enough.
There are several simple steps to developing marketing techniques that can work for you - define your practice, establish referral relationships and create marketing materials.
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